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Big companies, including many outside entertainment media, want their brands in the digital space, but that requires navigating unfamiliar territory. Black advises clients to contract with digital facilitators both big and small to translate their brands. As they move forward they need to protect intellectual property, comply with regulations, establish a timeline, and be prepared for litigation. “It’s really a collaborative process” to cover all bases, he says. Black’s transactional practice handles corporate clients and individual executives. They include BBC America, iHeartRadio, publisher The Guardian, Microsoft, Pokémon (Pokémon Go app) and Sonar Entertainment. “I’m a great believer in staying current and anticipating what’s to come,” he says.


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